Anyone can list opportunities. Strategy is the cuts.
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Strategy is not the list of things you intend to do. Strategy is the list of things you have decided not to do. The first list is brainstorming. The second list is leadership.
Teams that confuse the two end up shipping ten half-features that compete for the same attention budget. The road map looks busy. The product feels incoherent.
Write the no list. Share it. Defend it. The yes list will write itself once the no list is honest.
